While X has said it is taking “appropriate action” against the accounts that posted the images, it’s still unclear who created them, though 404 Media reported they used Microsoft Designer. But it was Swift’s fans who largely took action in the hours after the images began circulating by reporting posts and flooding the social media site with other images of the artist to make finding the AI-generated pictures difficult, as Fortune previously reported. As a temporary solution, X blocked searches related to the images. The phrase “Taylor Swift AI” trended on X in multiple regions last week, and one post remained online for 17 hours before X suspended the account, according to The Verge. The explicit images purportedly of Swift first appeared on 4chan and in a Telegram group before going viral on X, formerly known as Twitter, 404 Media reported. As with other industry-wide efforts, many companies may be unwilling to cede power to another one-Adobe. And some of the members, including Getty Images, are working on other technology because they don’t see the initiative as the be-all and end-all fix, Getty CEO Craig Peters previously told Fortune. While the Content Authenticity Initiative has signed up more than 2,000 companies, it is missing some notable online services, including Facebook and Instagram parent company Meta. “But we need to get there on the consumption side,” referencing media sites and social platforms. “We’ve made a lot of progress on the capture side,” Rao said, referring to the number of camera brands implementing the metadata technology. This is because pictures must be taken on a Content Credentials–supported camera, Rao said. News publishers including the New York Times, the Associated Press, and Reuters have all committed to the initiative as well, though images on their websites don’t display the Content Credentials watermark or metadata. Other AI image creators, Stability.AI and Midjourney, support the project or similar ones.Īdobe is in early talks with other similar companies, Rao said.Ĭamera makers Leica and Nikon have also built Content Credentials into their new camera models. In the latest win for the initiative, OpenAI agreed to add these content labels to images generated by DALL♾ 3, its image generation product. OpenAI is inĪdobe has spent the last four years garnering support for its broader initiative to create an industry standard around content authenticity, which includes the use of Content Credentials. Using Content Credential to help victims is a “framework of an idea,” Rao said, rather than a plan of action. And while Adobe’s product may help law enforcement track down the creators of exploitative images, it’s too early to determine exactly how.
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